For those whose business has been presented on the Internet for more than a year, it is no secret that one of the main advantages of online advertising, especially contextual advertising (Yandex.Direct, Google Adwords), is its measurability.
Any user leaves “traces” when visiting your site: you can see from which page he started acquaintance with the site, where he went, to which links, buttons and banners he clicked, whether he put the goods in the basket, filled out forms, downloaded the price list.
Modern web analytics tools (Yandex.Metrica, Google.Analytics) accumulate data on what is happening on the site and provide a flexible reporting interface for further interpretation.
Why is it necessary
Web analytics tools help answer questions
It also happens that the site is there, contextual advertising is set up and running, customers are calling. Everything seems to be stable and good.
However, like any business, your competitors, environment, people, their interests and needs – all this does not stand in place. So once created and customized advertising campaign requires periodic review, optimization, adjustment.
An effective site should be equally attractive to both search robots and users.
We recommend a comprehensive audit of the site, which includes search, technical, as well as marketing analysis. An effective site should be equally attractive to both search robots and users.
In order to be able to install and configure the counters, you need to understand not only the code of the site’s pages, but also know the intricacies of each web analytic tool, and have experience installing the counters on different types of sites, during which complex issues and nuances that are not spelled out in help for which you need to look for solutions or even write code.
If you or your specialist does not have such experience, we offer you to help install Yandex.Metrica or Google Analytics on the site and set up the counter.
If you have an online store, that is, your business is working for an audience that has the maximum demand and is ready for purchase, you probably know more than other businesses how important conversion rates are for your site.
Regardless of whether you have an offline storefront, the main revenue of the online store is made by online shoppers.
Understanding what is happening with your store is one of the most important tasks.
One more thing...
However, simply calculating how many users and what actions were performed is not enough. You want to know why and who did not finish the path to the target action? Web analytics is not good because it offers a wide range of reports, but because you can use it to build hypotheses about what is happening on your site and test them.