Analytics For e-commerce
If you have an online store, that is, your business is working for an audience that has the maximum demand and is ready for purchase, you probably know more than other businesses how important conversion rates are for your site.
Regardless of whether you have an offline storefront, the main revenue of the online store is made by online shoppers.
In simple terms, the following indicators are most important for an online store:
What do We Do
If you set up a counter code for an online store, there are a number of features both in the content part of the setting (selection of target actions) and in the technical one. A separate story with those online stores that are located on Yandex.Market. For such stores, Yandex.Metrica not only allows you to track conversions common for sites – orders, but in the case of integration with Yandex.Market, receive detailed information for each of them. To do this, you need to configure the Metric counter accordingly.